Meningkatkan Repurchase Intention Melalui Perceived Ease Of Use dan Perceived Enjoyment
نویسندگان
چکیده
Penelitian ini bertujuan untuk mengetahui pengaruh hubungan antara perceived ease of use dan enjoyment terhadap repurchase intention dengan customer trust sebagai variabel intervening. Jenis penelitian yang digunakan dalam adalah kuantitatif deskriptif. Populasi seluruh pengguna e-commerce Sociolla di Kota Serang. Teknik pengambilan sampel purposive sampling. Jumlah sebanyak 120 sampel. Metode analisis data menggunakan Structural Equation Modelling (SEM) SmartPLS 4. Hasil menunjukkan bahwa berpengaruh positif signifikan , mampu memediasi secara signifikan.
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ژورنال
عنوان ژورنال: Tirtayasa Ekonomika
سال: 2023
ISSN: ['2540-931X', '0216-5236']
DOI: https://doi.org/10.35448/jte.v18i1.19907